What's the best content platform FOR YOU?

The criteria to avoid wasting your content creation efforts and grow faster.

Image by rawpixel.com on Freepik </a> Modified in Canva

I am a creator. It’s my calling. I’d love to spend all day, every day, publishing articles and videos and enjoying the love of my audience.

But there's a problem: no creative in history has had this privilege.

There's always been some gatekeeper: patrons, critics, gallery owners, investors, publishers... Sure, there have always been word of mouth and live events, too. But they won’t ever be enough if you want to scale.

The web flipped the script. We can now reach millions from our home office (or a bedroom, a cafe, a beach…).

Twenty years ago, this was a revolution, a liberation. But hedonic adaptation quickly normalized it. Now we expect to reach millions. And just doing what we want, without following the rules of the platforms.

Being a creator is exciting, even when it’s tough. I’ve been doing it since 2010, left academia for it, and despite the struggles, wouldn’t trade it for anything. Throughout the years, I achieved success only…