19 Comments

Thanks for sharing a bit of your background and what brought you here Alberto. I like what you said about a business being a marathon on a bumpy road - to be honest that's probably a great analogy for life in general 😊

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Thank you!

I agree, every good analogy for business is a good analogy for life. That’s why entrepreneurship is a self-improvement bootcamp.

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Great post, thank you for having the courage to share Alberto. I'm sure it feels embarrassing but your honesty and authenticity creates true fans. Your content is great. I think you're right, your strength is in your content and your authenticity.

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Thanks a lot!

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What are some ways to broaden a market without sacrificing yourself or chasing fads?

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First of all, know your strengths and inclinations. In my example, my strength is content creation. I'm also good at creating courses and ebook. And I can also help people 1:1, though it's much more draining for me.

Keeping those in mind, I should exclude ads, or aggressive sales tactics, for example. So, I could consider touching new topics with my content, that are still interesting for my audience.

For example, we are pivoting our business right now. This came from talking more about productivity tools for freelancers and businesses, instead of online marketing.

Does this help?

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It does.

I’ve lots of experience with tuning out fads. Loads of things get hyped up in the software engineering field only to wither.

I should give some thought to my strengths to ensure I utilize them correctly.

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It’s a neverending journey

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I thought that your first business involved fireworks, then I realized, after I read farther, that it was an info course of photography.

You're starting the story a few years AFTER it actually began. If I were to follow your path, I'd have to learn about photography first before I start writing an info course on it.

How did you get into photography?

Were you ever a professional photographer?

What about your photography education / experience made you feel qualified to teach others?

Did people ask you for photography tips in real life?

How did you make money BEFORE you started the info course?

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Why do you say I'm starting years after it actually began?

My first business was my photography blog.

I received my first camera as a gift 10 months prior. But I quickly learn how to take good pictures.

A few people asked for advice but not many. I don't have many friends.

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Obviously, I spoke in ignorance.

How obsessed did u get over photography to learn what u needed in 10 months?

Taking "good" pictures is easy.

Figuring out why that picture wasn't good & how to fix it is the challenge.

How much would u need to spend to replace your camera setup?

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I learned something and practiced every day. And I'm a fast learner. I may have a good eye, too.

But often you need to be "just 2 steps" ahead of your audience to be helpful.

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In an odd sort of way, the ones that failed are inspiring. I"ve run my share of failed experiments over the years and it's always 'good' to hear I'm not alone. Thank you for sharing your experiments!

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Lol I remember Messenger chatbots.

Today AI chatbots are all the rage, Do you think they will experience the same fate?

And I think 'failures' are the best teachers.

Forza Alberto e grazie.

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What's a chatbot?

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See? They are dead!

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Software to automate a messenger app “conversation”, like for customer service or to answer common questions.

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I haven't used a messenger app since I quit using AOL.

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Lol 😂

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