Don’t Let the Wrong Platform Sink Your Writing

How to choose a platform that accelerates your growth.

This is a longer article, but it carries an important lesson. I hope you’ll find the time to read it and benefit from it. Thank you in advance!

Photo by Noah Buscher on Unsplash

I published my first article in October 2010. And I haven’t stopped since.

As a creator, I’ve tried everything: blogs, YouTube, Twitter/X, Medium, Facebook, podcasts, and now Substack. I didn’t just dabble in these platforms. I studied the best practices and tested them for long periods of time.

Thousands of articles, videos, and podcasts produced over 13 years taught me that there’s no one blueprint for content success. But there are first principles, universal rules that increase the return on our investment.

Let me share with you one major rule. It’s the one thing I wish I’d known from the start. It will make audience building much easier and save you from falling into the spiral of self-doubt when your content doesn’t work.

My head start

I launched my first blog in October 2010. Fed up with the academic environme…