Follower Count Doesn't Count

Here's why and what to focus on instead. To save your time and your mental health.

🤩 Hey! I’m Alberto. With my newsletter I want to help you reach your full potential and live your ideal life with a content-based business. I’ve been doing this since 2010.
I talk about productivity, automation, strategy and mindset.

Most of your followers are as engaged as these mannequins…

It’s embarrassing, but I must admit I’m jealous of creators with large followings. They look like they made it, right?

But it’s just my lizard brain. After 13+ years of running content-based businesses, I know the follower count means almost nothing. Focusing on your own numbers or those of others is not only a waste of time. It also harms your well-being.

In this article I want to show you why that’s true, and numbers to focus on instead. It will help you invest your efforts in the right direction and prevent you from idolizing the wrong creators.

No one unfollows

I’m an avid YouTube user. When the algorithm surfaces a video from a new creator, I think "Let’s subscribe so I don’t miss anything."

Subscri…