The Engagement Engine: How to Find Problems Attract an Engaged Audience

Learn four methods to better understand your audience and build evergreen engagement without sleazy hacks.

Welcome to a paid-subscriber-only edition of The Unstoppable Creator. To get all the mini-books, click here.

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I've published plenty of articles that got crickets—like everyone else. Even a single comment is enough to get me dancing around the room.

Engagement doesn't just make you feel less alone, it's incredibly useful. Without it, it's tough to know what's working. Comments and likes show exactly what resonates with your audience. That's why algorithms give so much weight to these metrics, too.

So, this question is crucial: how do you get more engagement?

In this mini-book, I'll teach you a method that works for most creators. It's evergreen, ethical, and platform-independent.

Solving Problems is the Key

The quickest path to higher engagement is addressing your audience’s deepest problems. Think about the content you personally enjoy—maybe tutorials, actionable advice, or inspiring stories. All these types of content solve problems.

Forget engagement hacks. They only work briefly until everyone else copies them. Even the best hacks won't save content that's weak or unhelpful. It’s like trying to sell a car with a shiny body that's rotten inside.

When content genuinely solves problems, it excites people. They feel compelled to comment, share, or ask questions. This kind of content also builds your credibility and authority, boosting long-term engagement.

Think about your personal experience. Who are the creators you would like to invite for dinner to pick their brain for hours? Aren't they the ones who consistently improve your live?

But finding good problems isn't always easy. Sometimes they're too generic, or they're not pressing enough. This guide will show you detailed methods to discover your audience’s biggest issues.

Method 1: Start with Yourself