How I fight my addiction to analytics

Use them, don't be used by them.

Photo by Inspa Makers on Unsplash

We humans have an exceptional ability to turn progress into harm.

With the web, we can reach millions of people, and, by helping them, create exciting businesses. But, in the process, we get addicted to content analytics.

I've been creating content for 13 years. I got sucked in by the analytics every time I started on a new platform. But I also reemerged every time.

Today I want to help you find a healthy relationship with your analytics, to turn them into a resource, not into a waste of time and a threat to your mental health.

Don’t do this at home

In the last few weeks, I fell short of my standards. Badly.

I started publishing on Substack after collecting disappointments on other platforms. From day one, things went great: hundreds of views, dozens of thoughtful comments, an endless stream of new subscribers.

If your content has ever been successful, you know what this means - it feels like you've finally done something right, like you’re worthy. You figure…