Become a prolific creator, at last.
Hi, I’m Alberto!
I’ve been a creator solopreneur since 2010. I’ve never become a celebrity. I worked a lot. Uncertainty still ruins my nights.
But I never wished I kept working in academia. Not once.
This path is freeing and fulfilling. I love helping people with my content, products, and services.
I know it can bring fulfillment to so many people.
Through these years I talked to lots of beginner and aspiring creators. Too many are slowed down by inefficient workflows, self-destructive mindsets, or just excessive, misguided, and confusing advice.
Are you in this situation?
I created this publication to help you get clarity, and develop the tools to finally grow your audience.
What should you expect as a subscriber?
I publish to articles a week about:
increasing your productivity,
improving your mindset,
setting the best strategy for you.
You won’t find get-rich-quick or how-to-get-viral-overnight tutorials here. I’m not rich. I never went viral. And I don’t believe those things can be engineered.
All my advice is practical, realistic, tested. It’s distilled from 13+ years, creating every kind of content in different niches, succeeding and failing, and relentlessly studying the industry.
Why become a paid subscriber?
Good question! 😉
This publication is young. The paid subscriber perks will often change in the future, as I get to know you better and this platform evolves.
For now, paid subscribers:
get access to the quickly growing article archive,
enable me to continue publishing the most helpful articles,
get priority access to future products and services. (Ebooks, courses, community, coaching…)
I’m also experimenting with accountability threads and other forms of direct support.
Why trust me?
I’m Italian. I’m 42. I’m a father.
I studied computer science at the University. As I was researching and writing my graduation thesis, I developed the conviction an academic career was my calling. I loved the idea of working at the fringe of innovation and teaching passionate students.
So, I joined the PhD program of my University. The people, the environment, the lack of funding turned my dream into a nightmare. But the experience at least taught me a vital lesson: I can’t stand working for someone else.
So, after weeks of search, spurred by “The 4-hour Workweek”, in October 2010, I launched a photography blog. Since then, I kept building audiences through content and “making money online”.
I never stopped studying content, business, and marketing. Meanwhile, I worked on my habits, my productivity, myself.
Now I can see the patterns, the first principles, history repeating. I can help creators cut through the fog of confusing advice and avoid common mistakes.
Will you join me?
